The presence of Bold Gallery, alongside Trafo Gallery and DOX, solidifies Prague's Holešovice as the most prominent art district in Prague today. The visual style of the gallery was created for the esteemed gallerist and owner of the auction house, Oldřich Hejtmánek.
Fragments of the font of the gallery name BOLD change their position and form a dynamically transforming logo, the composition of these letters in the layout then behaves like an exhibition - the letters are installed as needed in a defined space.