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projects · bold

The visual style of the Holešovice gallery BOLD

BOLD
gallery

ASSIGNMENT

The presence of Bold Gallery, alongside Trafo Gallery and DOX, solidifies Prague's Holešovice as the most prominent art district in Prague today. The visual style of the gallery was created for the esteemed gallerist and owner of the auction house, Oldřich Hejtmánek.

SUBMITTER
BOLD gallery
CATEGORY
Design and art
SERVICES
Gallery name · Identity · Exhibition promo · Merch

Dynamics and
logotype application

Fragments of the font of the gallery name BOLD change their position and form a dynamically transforming logo, the composition of these letters in the layout then behaves like an exhibition - the letters are installed as needed in a defined space.

SERVICES
Gallery name · Identity · Exhibition promo · Merch
AUTHORS OF THE PROJECT
Ondřej Vala creative lead  ·  Ondřej Zeman design  ·  Lukáš Bartoň design