Atex sportswear is mostly composed of several layers of high-quality functional materials in one unit which is reflected in the principle of simple visual style. Together with a well-readable logo and a strong slogan from the Vkontextu studio, it forms the basis of the entire communication.

Photo shoots without spending on fees to modeling agencies or sports representatives is the dream of every sports brand, in short, the model here is a quality product from Atex.

A simple and legible logo was a must for good recognition on many coloured and sponsored jerseys of famous European athletes.