The Czech coffee roaster and luxury café are embodied in one through the expertise of coffee guru Charles Fleer. He personally visits coffee plantations, fostering valuable relationships with farmers to ensure the brand can provide the finest arabica. To achieve successful distribution, a distinctive visual concept for product packaging and other informational materials was essential.
Coffee beans are sourced from four continents, each with distinct environments and cultures, where each farm possesses unique characteristics in terms of lifestyle, environment, and surrounding fauna and flora. These distinctive elements are depicted in thematic illustrations that accompany all visual communication.
The success of distribution is not solely reliant on the design of the coffee packaging itself. Equally important is the overall presentation of the product to the customer, whether through a delivery service or in a physical store. Consequently, we have carefully considered the design of transport boxes, bags, wrapping paper, and included gift items.
We have created an array of promotional materials, a catalogue, price lists, and informational leaflets focusing on individual coffee varieties for the La Bohéme Café brand.
