Leaseplan provides professional services in operational leasing and fleet management. The company aimed to infuse a touch of humor and levity into their recently renovated Prague headquarters, further enhancing the already relaxed and welcoming atmosphere within the company.
The objective was to develop a comprehensive visual style, not only for office navigation, but also tailored to specific locations within the office space, incorporating a car theme. The concept includes thematic catchphrases and abbreviations, centered around the main theme of the freedom associated with car travel.
The meeting rooms are identified through extensive mapping corresponding to the locations where Leaseplan operates. To denote the existing meeting rooms named after types of cars, a solution was implemented using a license plate-style marking, displaying the room number, floor, and the abbreviation of the name (e.g., Convertible - KAB, Sedan - SED).
