Niseko specializes in premium residential development in both the main metropolis and the mountainous regions of the Czech Republic. These boutique projects, which prioritize the uniqueness of the site, quality of life, and high standards, required an appropriate visual style for their presentation and promotion.
The company's logo and identity were designed to reflect the minimalist spirit of the architecture, with tonal visuals and other elements carried through all print and digital communications.
A distinctive QR code vCard is printed on the business cards of the brand owners, which allows you to save their contact details directly to your phone by simply scanning them. So there's no need for transcription and lengthy saving.
The website presents all the important information about the brand, prejects, location and offer of all residential units through a creative dynamic layout.
The apartment details cards clearly present the most important information, measurements, floor plans and sections, location in the building itself, orientation and scale of the display.
A banner campaign and supporting communication on social networks - Instagram, Facebook and LinkedIn - were created to effectively promote the brand and present the portfolio.