projects · na karlovku
Visual presentation of Charles University
intended for future applicants for studies.
Charles University, as one of the oldest and most prestigious European institutions, often sparks interest in potential students. Many wonder whether they can handle the studies and if it's more reasonable to explore other options. To address these concerns, the project "Na karlovku" was established. This project offers clear information about the structure of the fields of study at Charles University and provides reasons why prospective students should consider applying there. It's worth noting that the website serves as a supplementary resource to the main Charles University website.
The materials of individual faculties are very different in nature and quality, so we chose a graphic halftone filter, which unifies the image materials and is characteristic for the communication of the university.
The dynamic logo for Na Karlovku, along with other elements, adapts to the format and layout, creating a distinctive visual.
The site was designed in a distinctive signifying design in the national colours. The aim was to attract and appeal to the younger generation of applicants and prospective students.
